Building a Complete Digital Advertising Ecosystem

Building a Complete Digital Advertising Ecosystem - AdPlanner

E-Signature engineered a comprehensive, multi-role advertising platform designed to seamlessly connect administrators, advertisers, and publishers. Our solution delivered a centralized management hub and dedicated, role-specific portals, creating a transparent and efficient marketplace for digital ad monetization.

Centralized Administrative Control Hub

Backend Architecture:

Built a robust, scalable backend using Nest.js and TypeScript, providing a secure and maintainable API foundation for complex transactional logic.
Designed a relational database in PostgreSQL to meticulously track ads, credits, commissions, user roles, and financial transactions.
Utilized Redis for caching high-frequency data like rate tables and session states, ensuring low-latency performance across the platform.

Admin Dashboard & Control Center:

Developed a powerful administrative interface for complete platform oversight, including impression/click rate management, credit allocation, and commission structuring.
Implemented a sophisticated financial tracking system for handling advertiser refunds, publisher payouts, and transaction reconciliation.
Created tools for managing platform content, including package offerings, testimonials, and landing page modules via a flexible CMS.
Established granular Role-Based Access Control (RBAC) to secure sensitive operations and data.

Dedicated Advertiser & Publisher Portals

Frontend Development:

Developed three distinct, high-performance web applications (Admin, Advertiser, Publisher) using Next.js and TypeScript for optimal SEO and user experience.
Crafted intuitive, role-specific interfaces with Tailwind CSS and Shadcn, ensuring professional usability and visual consistency.
Managed complex state and real-time data synchronization across dashboards efficiently using React Query.

Advertiser Portal:

Empowered advertisers with tools to create and manage campaigns, purchase and monitor credits, and analyze performance with detailed analytics on impressions, clicks, and spend.

Publisher Portal:

Enabled publishers to host ad campaigns, track earnings and commissions in real-time, and access detailed analytics on traffic and revenue.
Provided transparency into earnings, pending payouts, and performance metrics.

Public-Facing Marketing Landing Page

Designed and developed a persuasive, conversion-optimized landing page to showcase platform benefits, packages, and social proof.
Integrated CMS-driven sections for testimonials and feature updates, allowing non-technical staff to manage public content easily.

Technology Used

Backend	Frontend (Web Applications)	Database & Infrastructure
Nest.js (Typescript)	Next.js (Typescript)	PostgreSQL
RESTful APIs	Tailwind CSS, Shadcn	Redis
	React Query

Results

✅ Complete Ecosystem Launch: Successfully delivered a fully-functional platform connecting all three user roles (Admin, Advertiser, Publisher), facilitating seamless ad trading and monetization.

✅ Operational Efficiency: Administrators gained centralized control over pricing, credits, and commissions, dramatically simplifying complex billing and payout workflows.

✅ Empowered Users: Advertisers gained precise control over budgets and campaigns, while publishers achieved transparent, real-time visibility into their earnings and performance.

✅ Data-Driven Decisions: Advanced analytics dashboards provided all users with actionable insights, enabling optimization of campaigns and revenue strategies.

✅ Scalable & Secure Foundation: The platform's robust architecture is built to handle high volumes of ad traffic and transactions, ensuring reliability and security as the network grows.

Conclusion

By architecting a secure Nest.js backend and dynamic Next.js frontends, E-Signature delivered more than a platform, we built a connected digital advertising economy. This project highlights our expertise in creating intricate, multi-stakeholder systems that prioritize transparency, control, and real-time data. Our client is now equipped with a scalable, market-ready ecosystem designed to dominate the digital advertising space, fostering growth for administrators, advertisers, and publishers alike.

Technology Solutions Partner

Building a Complete Digital Advertising Ecosystem - AdPlanner