How AI is affecting Mobile Application Development and Marketing?

How AI is affecting Mobile Application Development and Marketing?

Mobile Apps Development

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Artificial Intelligence (AI) is well known and globally appreciated innovation which opened the door to new era of technology and introduces us to the whole new dimension of human-machine interaction. Many tech giants are investing lot of money in AI including Google, who strongly believes that AI is the future of the tech world. Google has shown a glimpse of AI driven future with the introduction of self-driving car.

What is Artificial Intelligence?                                                                                                                                          

The term “Artificial Intelligence” has been thrown around a lot recently, but what is it exactly? Basically, it’s a machine or computer with the ability to solve problems that are usually done by humans using natural intelligence. The algorithms and technology synchronized in a way that it assists the humans with normal intelligence to perform a simple task without being giving an order or intimidating.

Impact of AI on Mobile Application Development and Marketing                                                                  

We see that tech giants like eBay, Amazon, Uber and others are already using AI which has proven to be successful. Developing Artificial Intelligence in mobile apps enables a business to provide personalized, seamless and relevant customer services. Mobile apps can use Artificial Intelligence in several ways so that its presence is felt more powerful and it creates spontaneous user experience to its customers. The following are some of the many ways in which this can be accomplished:

Reasoning                                                                                                                                                                                  

This reasoning is so powerful and is proved by the fact that AI machines have beaten humans in chess. These are all done through AI algorithms and not by humans. Consider the AI in Uber app; it advises the driver with the route that will take the customer to their destination faster. This route is the result of the AI processing which takes data from previous customers and drivers who have taken various routes to the same destination.

Predictions                                                                                                                                                                            

One can say by experience of using mobile apps that there are constant notifications about products, discounts and offers from time to time to engage the customer. These are the result of predictive AI algorithms which use a customer’s previous purchase history and browse history and predict what a customer will wish to buy. The major reason to create predictive AI is that it will increase the revenue of the business.

Content                                                                                                                                                                                    

One way of providing right content is to send in recommendations to the customer. The AI algorithms collect data from customer’s behavior patterns through their search history or purchase history and make reasonable recommendations related to it. For example, a sports facility mobile app can use AI to understand the kind of lessons a customer is purchasing and make recommendations when a new lesson related to it comes up.

Personalization Capability                                                                                                                                              

The mobile world is a perfect platform for AI apps as it has access to the customer’s location, behavior patterns, and purchase history. The AI algorithms utilize this information to give a more personalized and intuitive customer service. These AI capabilities can be built into mobile apps of all kinds thus making the user experience a more valuable one. Most of the businesses which are forward-thinking are now capitalizing on AI as it is proved to connect customers much closer to the brand.

This powerful combination of mobile app and AI will change the face of technology in the coming time. The increasing use of AI in mobile app development has proven how essential it is for the business growth and user engagement. Siri from Apple, Google assistance, and Cortana from Microsoft are the leading example of trending mobile app technology with AI, allowing the world to get a sneak peak from future.

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